It may be a new year, but the world’s largest social network is still squaring off against last year’s claims of privacy invasion.
The latest comes from Matthew Campbell and Michael Hurley, two Facebook users who filed a lawsuit against the company for allegedly invading the privacy of their Facebook messages for the purposes of sharing data with marketers.
“[Facebook] makes assurances of user control over privacy settings and messaging options. These assurances affirmatively state that only senders and intended recipients are privy to the contents of their non-public communications,” Campbell and Hurley said in a filing with the U.S. District Court of Northern California this week.
“In reality, Facebook never intended to provide this level of confidentiality. Instead, Facebook mines any and all transmissions across its network, including those it labels ‘private,’ in order to gather any and all morsels of information it can about its users,” the filing said.
That information was used to create more robust profiles of Facebook’s users in order to “improve its marketing algorithms and increase its ability to profit from its users,” according to the filing.
“We believe the allegations are without merit and we will defend ourselves vigorously,” a Facebook spokesperson told Re/code.
This is far from the first time Facebook has dealt with legal troubles from its users. Last year, Facebook settled a class-action suit that claimed that the company’s “Sponsored Stories” advertising products shared users’ “Like” data with friends without the ability to opt out of the program.
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Here is a round up of what’s been happening in the digital marketing world !
The New York Times is planning a redesign that will launch Wednesday to make way for its new native ad content, according to Adweek. The ads will only appear on the desktop site for now, and will be labeled as “Paid Posts” and have a blue border to differentiate them. There has been some contention over native advertising, especially the the confusion it could create for readers. Read more.
The Data War
When it comes to data, first-party is the best, but there is no shortage of companies willing to sell third-party data for a high price. Paul Rostkowski criticizes the practice on Ad Age, given that so little of the third-party data may actually be useful. If marketers aren’t diligent about testing the data they could end up wasting a lot of money. Not to mention first-party data is free along with other basic information such as geography and URL domains. Read more.
Tech Merger Billions
The world of mergers and acquisitions continues to pulse as some of the larger tech players add solutions and products to their marketing tech portfolio. With Oracle’s acquisition of Responsys, Marketo is rumored to be next among “the acquired.” IBM and SAP are considered among the potential “strategics.” Read more in Bloomberg. The stock market values Market at $1.6 billion+ on Friday with its “marketing tech” story. For comparison, ad network 2.0 Rocket Fuel and ecommerce retargeter Criteo were valued around $1.95 billion and $1.8 billion, respectively, as of Friday’s market close with their “ad-tech” stories. Increasingly, marketing and ad-tech stories are merging.
The Rise Of Mobile
LinkedIn Marketing Solutions aggregates mobile ad spend data in an article on Mashable. Mobile ad spend nearly tripled from 2012 to 2013, going from $1.2 billion to $3 billion. And, social is driving a lot of spend – in particular, native advertising, which could reach $4.3 billion in 2014, according to the article. An eMarketer graphic predicts that mobile and online ad spending will increase year-over-year, reaching $61.4 billion overall by 2017. Read more.
More posts to follow, keep reading and feel free to comment!